Song of The Day: What’d I Say - Artist: Ray Charles
I read an interesting article in the WSJ Online this morning, Time Inc. Makes New Bid To Be Big Web Player by Matthew Karnitschnig, providing further evidence that Time Warner and AOL are making positive steps forward to leverage their brand, scale, and experience. With all that has been written about Pathfinder and about the AOL and Time Warner merger, it is great to read articles that I think truly reflect how the times and philosophies are changing for the overall company.
From the article:
In recent months, Time management has taken steps to dissolve the divisions between its Web and print operations. It has made selling ads online a priority and demanded that writers produce more copy for its Web sites. It is also expanding the sites to include more video, blogs and photographs. Former “Wonkette” blogger Ana Marie Cox has been hired to write for Time magazine and its revamped Web site, alongside Andrew Sullivan, another well-known blogger and columnist. Time Inc. has even launched an irreverent Web site aimed at young male workers called Office Pirates.
I think, and this is my view and not necessarily the views of the company, that this article points to a broader realization and confirmation that the Web is relevant and that the company’s philosophy on the Web is gelling. Although there may not always be direct collaboration between the units, when philosophies align, then it lowers barriers for strategies and initiatives. In other words, people start speaking the same language.
Kudos to Time, Inc., and I like what I see on initiatives like the Office Pirates site, but I promise to view them only during lunch hours…hee.